![]() “Social media is a land of thirst,” Katz notes. According to its data, the conversation peaked in 2016-though, anecdotally, that conversation may have just migrated to platforms like Instagram and TikTok in recent years.īoth half-hidden and half-public, digital platforms have allowed us to winkingly celebrate our more libidinous impulses. Twitter says that since 2015 there have been more than 1.5 million tweets about Grey Sweatpant Season, with 4,300 in September of this year alone. Nike was the leading brand, with a 40% spike in search over recent weeks. Data-wise, grey sweats historically hit their search peak from September to December, though this year, due to the COVID-led rise of cozycore, there was an additional spike in mid-March and April. According to the global fashion search platform Lyst, grey sweatpants, as a category, grew 14% year-over-year from 2018 to 2019, and 38% this year over last. It seems as if Sternberg was onto something. “It's like something that may have a Cheeto stain on it, but once you wear that out of the house, there’s something that becomes inherently sexy about it.” Instead, his work hints at something sensual, but in an off-handed way. ![]() When he was first developing Entireworld, Sternberg said that ideas about “sex” and “skin” were foundational parts to the brand’s identity, but not in a “porn-y or vulgar” way, he said. There’s this very I-just-got-out-of-bed-and-threw-it-on sort of thing, you know? Like, maybe he’s not wearing underwear.” But I think there’s something really sexy about a guy in sweats. “Sweats get this bad wrap for being shlumpy clothes you wear when you’ve given up. “I’m not a meme person, but I totally get it and it makes complete sense,” he said by phone, chuckling. “So you want to be with them.”ĭesigner Scott Sternberg, whose brand Entireworld’s calling card is its downy sweatshirts and pants, surprisingly, hadn’t yet heard of this phenomena. “It’s like they’re so confident, they’re so comfortable, and that’s sexy,” he continued. While he hadn’t heard of Grey Sweatpants Season™ he says he always thought that “a person in sweatpants was sexy.” “When I see someone in sweatpants, it’s like they either have no need to be presentable whatsoever, or they’re so cool and confident they’re just wearing what makes them comfortable,” says Alex Gorosh, a California-based director and editor. “It's all about perverting the mundane, which is just a fundamental function of human sexuality,” she said. Horn notes that people usually fetishize tight clothing - latex, spandex, rubber - which, viewed through a Freudian lens, “could represent a return to the womb, or a full body embrace.” So, conversely, a preference for soft, loose apparel could be interpreted as some kind of release or freedom from compression. The sweatpants exhibitionist gets the plausible deniability that they’re not showing off, and the sweatpants voyeur gets the thrill of witnessing something, like a dick, that they’re ‘not supposed to be seeing.’” ![]() “It’s all about exhibitionism and voyeurism. “Many people are hot for nudity that’s somehow obscured,” says Tina Horn, host and producer of the long-running fetish podcast Why Are People Into That?! and the writer/creator of the sci-fi sex rebel comic SfSx. ![]() But the quotidian, mundane nature of grey sweats - who amongst us doesn’t own a pair? - adds to their accidental eroticism. There are certain garments that are harbingers of overt seduction: women in a La Perla bra, he says, or a gay man in a jock strap. Katz has grasped perhaps the most alluring detail of grey sweatpants: their sexiness is unexpected-and, at its best, un-self-aware. ![]()
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